I'll bet it looks just like your competition. I'll be willing to bet there is very little difference between your company and the one down the street. I'll bet any aggressive, smart, one person operation, with the proper ideas, connections, and work ethic needed to put the ideas into effect, can look just like a company with twenty people. When I open the paper on Sunday, and see the listings for interest rates, there is no column to separate companies by size or quality of service.

Your signature is as distinctive as you are. You're one of a kind. The way you write cannot be duplicated. It is as distinctive as your genes, your physical make-up, your ability and your performance. If all of that is true, then why is your company's signature just like every other mortgage company? Why don't you try to separate yourself from the rest and stand out as a distinctive image?

When someone from your company, better yet, when YOU, walk into the door of a prospect, does the prospect think, "Oh, here's another Mortgage Company rep, just like the one that just left?" Have you taken even the slightest time to think of ways to separate yourself from the masses? There are hundreds of ways. Let me help you.

The most often thought of concept is the company logo. What does your company logo tell about you? What is different about it? For example: Big Apple Mortgage Company. Can you think of ways to use that name to develop a signature? Sure, it has a relationship to New York City or Washington State. Apples are generally thought of to be red, and have a distinctive shape and scent. Think along these basic ideas, and get creative!

Here are a few ideas using the apple theme:

• Use a light green or red paper for company stationary
• Create apple shaped watermarks on your stationary
• Use red or green ink for your signature
• Design neck ties with apples on them
• Label an apple wine with your logo
• Monthly or quarterly awards to employees in the shape of an apple
• Lapel pins for every salesperson in the shape and color of apples
• Throw an apple wine tasting party for your clients
• Burn apple scented candles in you office or give them away as gifts

The possibilities are endless! You're only limited by your imagination. Think about the five senses - sight, smell, touch, taste and hearing. Create lasting impressions of your company by incorporating the 5 senses into your signature. Make your company signature stand out from the crowd!

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