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Dirk Zeller is a sought out speaker, celebrated author and CEO of Real Estate Champions. His company trains more than 350,000 Agents worldwide each year through live events, online training, self-study programs, and newsletters. The Real Estate community has embraced and praised his six best-selling books; Your First Year in Real Estate, Success as a Real Estate Agent for Dummies®, The Champion Real Estate Agent, The Champion Real Estate Team, Telephone Sales for Dummies®, Successful Time Management for Dummies®, and over 300 articles in print. To learn more, please visit: http://www.realestatechampions.com/. |
| Three types of people |
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When you evaluate performance and people, you can clearly see there are three types. Where you fit into these three types, is based on your decision to join one of the groups. The first group is people who make things happen. These people are not afraid to change things up, to go against the grain of the crowd. They are working in action areas of their life daily to produce results. In sales terms, they are focused on doing the prospecting or lead generation daily. They are engaging daily in lead evaluation, lead qualifying and working to book appointments either face-to-face or over the phone. This group is working at perfecting their presentation skills to the highest level. They are forcing activity and productivity to happen daily, weekly and monthly in their business and life. They are fixated on actionable items that make their business and life better.The second group is those who watch things happen. They are always watching others and how they do things better than they do. This group is great at watching, but they often fall short in doing! Doing is better than watching. We must all watch to learn. The most effective way to learn is to model others who are successful. To watch and to achieve understanding of what they do and how they achieve the results that they achieve is advisable. Modeling can help us avoid the mistakes and pitfalls that caused challenges for someone else. Once watching is over, action must follow. Also, we see people watching and saying, “That will never work for me.” My response to that is, how do you know? Have you tried it for a reasonable timeframe with passion, intensity, focus and the right attitude? This is the only way you will know that it doesn’t work. You have to try it out to know. Henry Ford said, “If you think you can or you think you can’t, either way you are right.” Other watchers say, “That will never work in my marketplace. That will never work with my type of clients.” My response is always – Why, are you selling to Martians? What works in other markets with other products will work for you, your marketplace is not that different. There usually will be a few adjustments that need to be tried and changed. These adjustments are not as important as your ability to implement the techniques that work and track the results so you can make further adjustments or refinements. Don’t spend all your time watching. Get in the game and play. Take action and move into the category of people who make things happen. Sometimes, we all need to slow down to speed up. We need the watching and evaluating time, just don’t grow roots while you are doing it. The last category of people is those who wake up and say, “What happened?” What Happened people are in significant trouble throughout their career. What Happened’s can create a living when things are easy. When the economy is strong or their market segment is strong they appear to be doing a reasonable job in their performance. It’s when the going gets tougher that they wake up one morning and say – what happened? What actually happened or the change that happened didn’t happen last night. It happened over time, they just did not realize it. They are like the frog that enjoyed swimming in the kettle while the heat was slowly turned up. They just forgot to be aware and jump out before they got cooked. What Happened’s need to take a look at themselves, their marketplace, what they are selling and how they are selling it. They need to get fully engaged in the prospecting and lead follow up of their sales business daily. What Happened’s will exclaim that it’s not fair that things changed. Too often What Happened’s don’t deal with reality as it truly is. They desire to deal with reality as they wish it to be. What Happened’s need a reality check. In the end, your success will be contained in your ability to move out of what happened or watching things happen to making things happen. Make action your asset. Resolve today to do something of importance to advance your skills, abilities, knowledge and attitudes. Take action now!
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