If there’s one thing every mort-gage sales professional wants is to be seen as an “expert.”  Experts make a lot more money than amateurs in every business.  One way to establish your credibility and expertise is to get published, and it is easier than you think.

Start by making a list of three to five topics you could write a one page commentary on.  This might include changes in current mort-gage programs, how today’s loan application process works from the inside, or how to find a great real estate agent.  Coming up with topics shouldn’t be a problem. 

• Situation
• Information
• Suggestions

Start by addressing the situation you want to comment on.  Be clear and to the point.  Next, provide information, statistics and news the reader will find interest-ing.  Finally, summarize your commentary with your suggestions and recommended actions.

When you are finished, read your article and make whatever changes come to mind.  Set it aside for a day or two and then read it again (you’ll make more good changes with a fresh eye).  If you like, let a couple of people whose opinion you trust read the article and give input.  They will help make it better.  (Don’t, however, overwrite your article.  If you keep working it until it is perfect, you’ll never finish!)

Finally, give your article a title. 

Do this last, not first.  The best and most relevant titles come after you finish your article, not before you write it.  Make sure the title is simple, catchy and draws the reader in to read what you have to say.

Now that it is completed, submit your article to a variety of local publications: community newspapers, city magazines, real estate trade newsletters, etc. 

Include a nice cover email or letter introducing yourself and offering your article for publication.  Do this once a month with each article (never submit more than one at a time to any publication).   The editors will begin to see your commitment and consider you more and more.  Eventually (and sooner than you think) someone will publish you.

When your work is finally in print, make copies of your article (or order custom reprints from the publication) and send them out to your clients.  You can include these in your mail-outs, presentation kits and marketing materials.  You are now officially published and a certified “expert” in home financing! 

Get in the habit of doing this on a regular basis and soon you’ll have a library of published articles accredited to your name.  And wouldn’t that be awesome?

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