Position Yourself

Member Login

Quick Links

Upcoming Webinars

20 Hour S.A.F.E. Comprehensive
Upcoming Classroom Equivalent courses (ID: 1135)
Cost: $289.00 plus $30.00 NMLS fee
Upcoming Live courses (ID: 1055)
Cost: $349.00 plus $30.00 NMLS fee
(ON SALE)
(More information or Register)
With the deadlines quickly approaching, MTI is holding approved courses in different formats. MTI Services Corporation is approved by the National Mortgage Licensing System and Registry (NMLS), Provider Number: 1400044. Classes are being offered in traditional live classroom environments and classroom equivalent, through a webinar-based platform. Obtain credit for the required 20 hours of education.

Selling & Financing with the New FHA
$149
(More information or Register)
Ongoing Course - FHA will allow First-time home buyers to use their up to $8,000 tax credit as the down payment.

The New Good Faith Estimate for 2010
$69
(More information or Register)
Ongoing Course - This course will walk you through every element on the new form. You will learn how to calculate the form and how to explain it to your borrowers. Don't be caught not understanding this new form and not completing it correctly.

Mortgage Training Institute - National Licensing Courses
$Varies
(More information or Register)
Ongoing Courses - Online Federal Test Prep course, 20 Hour SAFE Comprehensive

20 Hour S.A.F.E. Comprehensive
Upcoming Classroom Equivalent courses (ID: 1135)
Cost: $289.00 plus $30.00 NMLS fee
Upcoming Live courses (ID: 1055)
Cost: $349.00 plus $30.00 NMLS fee (ON SALE)
(More information or Register)
With the deadlines quickly approaching, MTI is holding approved courses in different formats. MTI Services Corporation is approved by the National Mortgage Licensing System and Registry (NMLS), Provider Number: 1400044. Classes are being offered in traditional live classroom environments and classroom equivalent, through a webinar-based platform. Obtain credit for the required 20 hours of education.

Selling & Financing with the New FHA
$149
(More information or Register)
Ongoing Course - FHA will allow First-time home buyers to use their up to $8,000 tax credit as the down payment.

The New Good Faith Estimate for 2010
$69
(More information or Register)
Ongoing Course - This course will walk you through every element on the new form. You will learn how to calculate the form and how to explain it to your borrowers. Don't be caught not understanding this new form and not completing it correctly.

Mortgage Training Institute - National Licensing Courses
$Varies
(More information or Register)
Ongoing Courses - Online Federal Test Prep course, 20 Hour SAFE Comprehensive

Casey Cunningham

Casey Cunningham is President & Co-Founder of XINNIX Mortgage Academy. Prior to founding XINNIX, Casey was a top female mortgage industry executive with more than 22 years of retail mortgage banking experience in sales, operations, human resources, training, coaching and executive management. As the chief architect of a highly acclaimed mortgage training program, Casey positioned XINNIX as a top mortgage academy. Her Loan Officer training courses consistently produce most of Mortgage Originator Magazine’s Rookie Superstars. To learn more, visit http://www.xinnix.com/ or call 678.325.3500. Read Articles...

Position Yourself

Written by Casey Cunningham

In the world of sales, positioning is crucial. This is a simple objective: to make your Key TargetsTM (*) think of you as The BEST Mortgage Originator and the only one they should be doing business with.

Have you positioned yourself as THE Mortgage Professional? Have you established your professional presence? Here are three aspects within your working life to evaluate:

1. Visibility - Remember that you and your actions are your product. You must make sure your Key Targets know what you do, how well you do it and how valuable you can be to their business and income. Look for opportunities that will showcase you as THE MORTGAGE PROFESSIONAL. Do you have a professional presentation prepared that will set you apart?

2. Image - It's said that we make up our minds about people within six seconds of meeting them. Obviously, these fast impressions are superficial, but if they are having such an immediate impact then surely it is worth managing them. When you go to work every day, what does your appearance say about you? Who are the people whose good opinion you seek? Take a look at how they present themselves, and consider how you might emulate them. People relate to others who are like them and your appearance is an important first step. Are you out dressing your competition?

3. Relationships - You can only develop meaningful relationships with your Key Targets after spending quality time with them. Focus on the friendship while creating incredible value and you will win every single time. These Key Targets want to do business with someone they "Know, Like and Trust." Are you giving them a chance to know you? Are you keeping personal information on them and using it to demonstrate you care?

What are you doing that makes you memorable?

(*) Key TargetsTM is a XINNIX term used to define a Loan Officer’s specific referral sources. They have been profiled and have the ability to send the LO at least two referrals per month.

Comments

Add New