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Tips, Tools & Tricks of the Trade
Doug Smith

Doug Smith, founder of Douglas Smith & Associates, is a 24-year industry veteran. His career spans the areas of loan origination, sales training, management development, marketing, personal coaching and corporate sales. Doug’s columns appear in Mortgage Originator, Mortgage Planner, The Mortgage Record and Mortgage Broker magazines. He publishes a monthly newsletter, Power Selling, and authored Climbing the Ladder of Success. For more information, visit http://www.dougsmithonline.com/

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Make the Most Out of Monday

Would you venture to say that your Mondays are just as productive as other days of the week? Probably not. It’s tough for many of us to get moving on Monday. We roll into work around 9:30, get some coffee, chat about the weekend and ease slowly into our week. Before you know it, it’s time for lunch. There’s time for a few more little things to get done in the afternoon and then we’re out the door.

 

But if you think about the business we’re in, Mondays should be the biggest, most productive and profitable day of the week! Since the majority of real estate transactions occur during the weekend, Mondays are prime opportunity days for us. That means to capitalize, we must be ready to “hit the ground running” on Mondays and put ourselves in a position to be the first person a client thinks about on Monday morning.

Following are several ideas for making the most out of your Mondays. Try them! You may be surprised at the outcome!

  1. Get off to an early start. Be in the office by 8:00 a.m. Plan your day and build your to-do list. Have your coffee and those little chores out of the way by 9:00 a.m.
  2. Make early phone calls. Be the first person your clients hear from at the start of the week. Phone your key referral clients and leave messages like: “Good morning Mike, this is Susan Davis. I hope you had a great weekend. I just wanted to let you know I’m in the office today if you need anything. I look forward to your call. Have a great Monday!” This tells the client you are at work, waiting and wanting to help.
  3. Make appointments. If you truly want to get out and see some clients this week, set up several appointments on Monday. That way, you’ll catch people’s calendars before they get filled up. Also, you will be more committed to making your sales calls because now it’s not just a stop-by visit, it’s an appointment!

Mondays can be your best and most profitable day of the week; the next one is coming up soon. 

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