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 | Bliss Sawyer specializes in relationship marketing strategies and works with originators in the U.S. and Canada. Through her coaching, training and marketing products, Bliss has helped thousands of loan officers succeed. Website: www.blisssawyer.com Email: bliss@blisssawyer.com Marketing Blog: www.blisssawyer.typepad.com |
| Getting Ahead |
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Over the past few months, I’ve heard from loan officers around the country expressing basically the same concerns: “My business has slowed dramatically. I’m still talking to prospects; they just aren’t choosing me as often as in the past. My old marketing plan isn’t working.” These are difficult times for a variety of reasons, but the truth is there ARE loans to originate and money to be made. People will be purchasing and there are those who still need to refinance. The key is to get out of crisis mode so you can become more productive and focused. Here are three simple tips that can move your business from standstill to successful.1. Plan Your Business. Set three-month, six-month, one-year and five-year goals and develop a solid business plan. We’ve all heard this advice before, but now it is essential to get started so you can move forward to where you want to be. At least once a week, review your goals and business plan. Then, every eight weeks revise the goals and plan so it stays current with your business. Put future weekly review and eight-week revision tasks on your calendar to remind yourself. 2. Improve Yourself. Attend a seminar; listen to a webinar or conference call, read a book. If you were to spend one hour a day improving, you would be ahead of 99% of those in this industry. Use your drive time to listen to a sales or motivational book on tape. Cut out TV time to read, block out a few days for a live seminar, consider becoming CMPS certified. If you aren’t moving forward in your profession, you are being left behind. And if you consistently move forward each day, you have the potential to pass by most of your competition. 3. Be Accountable. Most loan officers that are struggling don’t feel they have a lack of ideas and marketing strategies. What is keeping most from succeeding is the ability to focus their efforts, choose the right marketing and then stay committed to it. Find another loan officer to work with and set a time each week to talk. During your session, decide on individual goals for the coming week, brainstorm new ideas, talk about your wins and losses and what can be done to improve. Successful people have used this basic mentoring group concept for years as a tool to reach goals and build powerful businesses. Together, you create energy and will be motivated to excel.
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