Call capture is a unique tool.  For Mortgage Originators the process records and tracks phone calls from prospects 24 hours a day.  Call capture utilizes technology, allowing for more contacts with less effort.

As a means of building relationships, Call capture provides an opportunity to pass qualified leads to your best referral sources.  Providing solid leads to those you align yourself professionally will help build your sphere base.  It creates a tool to offer your Realtors®, builders and For Sale By Owners (FSBO) prospects, thus ensuring extended opportunities to touch your best clients.

How does it work for Realtors?
Agents will have the use of your 1800# and given specific extensions for their properties.  These extensions are available for all of their marketing material, such as reports, consumer tips, and information on the property.  Using the 1-800 technology has the capabilities of increasing the agents’ calls received by 400% and can save up to 50% in their marketing costs.  The Realtor® has the responsibility of contacting the prospect, providing information, answering their questions and thanking them for their inquiry.
Agents may use these extensions for all of their marketing material. 

As effective as this tool is, making it available to everyone is not practical.  As part of your business planning, clients should be broken into three categories.  A, B and C will be used to delineate clients and the probability of purchasing a home.  “C”s may be ready for purchase anywhere from 4-12 months away.  They may be “lookie-lous” or serious buyers who just aren’t ready at this moment in time.  Periodic email updates, with their permission, keeps your name in the forefront of their mind.  Be available to answer questions, but don’t spend a lot of time pursuing their business.

“B”s are more likely targets.  There has been more consideration on the home buying front and they are serious contenders.  Some additional attention should be offered to them, through email, mailings and personal phone calls. Their time frame is more likely 2-4 months away and educating them in pre-qualification and pre-approval is appropriate.

“A”s are the number one candidates.  They are ready to buy today.  Full attention should be given to their concerns.  Frequent contact to these ready-to-buy clients keeps you in the picture, and confirms your dedication to customer service.

This process of contact delineation is also appropriate for your professional referral sources.  Every category of work relationships can be broken into A, B or C’s and will save time and effort.  It will also help in identifying who will be the best candidate for the 1-800 Call Capture marketing.

“B” and “C” leads will make up 90% of your potential market.  75% of B & C’s will stay with the first contact that makes the time to educate them.  50% will buy from someone in the next 3-9 months.  Call capture helps drive those potential clients to you.  Those B’s and C’s are looking for product information, current rates, help with pre-qualification and pre-approvals and ways to improve their credit.

Call capture and the Prospect
Call capture listings pique the prospects’ interest; they see that the information is available 24 hours a day and they can listen to the information at their leisure.  If they choose, the prospect can have the information faxed to them or they can be directed to the agent.  The agent is notified directly about the interested property and the prospect’s contact information is emailed or text messaged to the agent, even if the phone number is unlisted.

Working with Builders
1-800 Call Captures allows sales coverage for a builder 24 hours a day, giving specific extensions on  different models.  It provides information, even before the sales trailer is up and running.

Working with FSBO’S
Offering the FSBO the technology for prospects to learn about the home for sale also opens the possibility for assisting the home seller in his next purchase.  All inquiries will be directed to you and allows you the chance to speak with the prospects, encourage pre-qualifying and make that important connection, even if the prospect doesn’t buy from the FSBO.

Although Call Capture costs a small amount per month, the marketing value and benefits for the loan officer is huge.  Offering this service to Realtors®, builders and FSBO’s immediately creates a practical customer service oriented relationship at a minimal cost.  As your clients learn to utilize the Call Capture features it will elevate you and promote you as their lead loan originator.

The following is a list of reports that the loan officer may use as a value added feature for customer support.  Following is a list of 1-800 Call Capture companies.  Take time today to research how Call Capture may improve your business.

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mary martinez  - Mortgage Consultant     |2010-04-27 01:08:04 You have my attention- NOW what is the cost?

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