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Kelle Sparta is a speaker and trainer specializing in the real estate industry. She is the author of The Consultative Real Estate Agent - Building Relationships that Create Loyal Clients, Get More Referrals, and Increase Your Sales. Kelle is the founder of Sparta Success Systems, a real estate training company that provides tools, products, and training to empower agents and brokers. For more information, visit http://www.spartasuccess.com/ |
| Are You A “Coal Raker”? |
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I’ve been seeing a disturbing occurrence in the field of Buyer Agency. It seems that some agents out there are practicing “Seller Coal Raking” rather than “Buyer Agency”. There is a distinct difference between these two approaches. Let me explore each of these for you so you can understand what I mean. Seller Coal RakingWhat I mean by this, is that some agents, rather than keeping their clients’ bests interests in mind, are instead making it their life’s mission to rake the seller over the proverbial coals. They are out to squeeze every last dime out of the seller in the deluded notion that this is what the buyers are paying them for. But let’s look at why this isn’t necessarily the best approach. Un-harvested Perks These perks would never have been given to the buyers if the buyers’ agent had been out to get the seller. There are many little things that can add up to big bucks that you can lose for your buyers if you lose the good will of the sellers (and their agent) in the process of negotiations. What Goes Around, Comes Around When I would explain this concept to my buyers up front, not a single one complained about me not being a total shark. They understood that the deals I did yesterday paved the way for agents to want to work with me today – which meant the probability of a better deal (or getting the house in a multiple offer situation). Contentious Closings and Move-Ins The Devil is in The Details Deals Falling Apart Get Your Ego Out of the Process Buyer Agency Remember, no one’s best interests are served if the deal doesn’t happen.
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