You Don’t Have To List To Last
It's long been said in our industry that "you have to list to last". And in the days of sub agency, where the only side of the deal that was guaranteed was the listing side, this was true. But today, with the advent of buyer agency, there is more to real estate than listings.

Which Brain Are You Thinking With?
One of the challenges our industry faces is that, even in the markets where buyer agency is established, we're still thinking with listing agents' brains. We want listings because they give us something to advertise to bring in the buyers and more listings. But here's a new thought.

What if we advertised our buyers instead?

Sellers Want Results
Do you think that sellers would want to list their home more with an agency that had a lot of listings or one that had a lot of buyers? Sellers want results. If we can show them that we have the resources to come up with buyers for them, then why wouldn't they want to list with us?

Buyers Want Attention
And think about the buyers in the marketplace.  How many of them would find your ads attractive – especially if they have some very specific needs/wants?  Do you think you might pick up another buyer or two as a result of your unique marketing approach?

Try Something Different
So rather than going out and pursuing that next listing today, why not try something different. Send out a mailing or place an ad that lists the current buyer clients you are working with and what they are looking for. Any seller who is thinking about putting their house on the market, will be likely to call you.

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