Can you grow your business without spending a dime? Yes. Learn 24 no cost ways to grow your business and boost profits. In my work with over 150 service professionals as a Certified Guerrilla Marketing Coach, one of the questions I am asked most often is-”Can I boost my profits on a non-existent marketing budget?” My answer is “Absolutely, but you’ll need to invest time, energy, and imagination instead of money.” Let me explain.

6 Preparation No Cost Marketing Strategies

Let’s call these first 6 strategies preparation strategies. To create your marketing plan, state your purpose, then main benefits, then target markets, then marketing weapons, then niche, identity statement, and last your marketing budget. Determine your niche; decide whether you want to be known for quality, price, place, promotion, people, product, service, selection, speed, or convenience. List all your compelling benefits, not features; remember to focus on 1-3 mission critical benefits. Create a 12 month calendar that lists what you’ll do when. Create a meme, like this one: “Fresh hot pizza delivered in 30 minutes or it’s free.” Conduct some research to learn more about your target markets.

6 No Cost Ways to Use Allies to Help You Market

Once you’re prepared, then use your allies. You can create a word of mouth marketing plan. Do something unusual to get free publicity like the company who had a girl tattoo her head with their logo. Locate and set up some fusion marketing partnerships. You can also hire commissioned salespeople. I helped one firm gain 1300 new clients in 90 days with this strategy. You can establish a referral program. Get some killer testimonials, somehow, some way. How? Find out what kind of service clients need to exceed expectations, then do it, then ask for their testimonial. Publish your own 1 page newsletter- get fusion partners to distribute them.

6 No Cost Places to Market

Now you’re cooking, so let’s get the word out. Network by starting a mastermind team with other service professionals and share your knowledge and network with each other. Give speeches to anyone that has people in your target market in their organization. Volunteer your time to groups that are seeded with people in your target market. Build a permission based e-mail list by calling and asking people in your target market “Would you like to be added to my weekly e-mail newsletter list?” Canvas by getting out of your office and meeting 10 new people a day face to face. Keep those “A” clients happy by getting them to define expectations and exceeding expectations.

6 Ways to Market for Free

There are 6 final free marketing tactics you should consider for your marketing. You can use writing to write a column in your newspaper or newsletter or e-mails. Make a guarantee on your service or results. Read some books from your library on selling and persuasion. Request books through your library that you want. Use free gift certificates like “one free hour consultation” and let fusion partners give these away as a bonus. Get some free business cards from vistapint.com and distribute these in places where your target market will see them. Last is using free trial offers to expose you to masses of quantities of people. This could be via a free seminar, free consultation, or some small free service you offer that allows them to sample you without cost. Use these 24 no cost marketing tactics to boost your profits without spending a dime.

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